A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
We’ve achieved a Click Through Rate (CTR) of 0.07%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 18%, surpassing the client’s target. August 2019 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
18% less CPA
From The Client
“We wanted a platform where all those who want to sell their properties could make it faster. Active Records Agency helped us with our site, that is a money making platform. Design, quality, fast loading - all at the highest level.”
55% of sales come from organic search. Search traffic is the biggest revenue source…
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