This is because those who are looking for such services, be they makeup, hairstyles, manicures or hairdressers, quickly and simply find a beauty specialist to their liking. From this desire and question that began with "What if ..." was born the platform www.specialistiinfrumusete.ro.
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. January 2020 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 242%.
20% less CPA
From The Client
“When we was thinking at this project, we said we should found an agency that can help us achieve our goals. And we find it. Is a very friendly agency, all the time here for you. Their maintenance program is the best. I highly recommend them. ”
Paid Search work continues to contribute to our online commercial success. Raising the online…
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